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Topic: e. Perhaps more important for Nike, though, i |
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yaya2017
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e. Perhaps more important for Nike, though, i
« on: February 22nd, 2019, 9:24am »
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According to some Nike Air Max 2017 Damskie 6,000 teens in geographically diverse high schools around the US, Nike¡¯s status as the top brand among young Americans is under pressure.The finding comes from investment bank Piper Jaffray, which has been tracking brand preferences Nike Air Vapormax Femme and spending among teens in its semi-annual ¡°Taking Stock With Teens¡± survey since Nike Air Max Command Damskie 2001. Its latest report saw teens¡¯ preference for Nike slip for the first time in years, senior research analyst Erinn Murphy told Footwear News.Nike was still the top brand in both clothing and footwear in the survey, Nike Air Force 1 Damskie which calculates ¡°mindshare¡± based on teens¡¯ votes for their preferred brands and trends. But other Nike Air Max Axis Femme brands made strong gains at Nike¡¯s expense.Adidas, for one, continues to thrive on Nike¡¯s home turf. It saw gains across every segment of teens Adidas Falcon Damskie across gender and income level.But one of the bigger surprises Nike Air Vapormax Damskie was the momentum of streetwear and affiliated labels, notably Vans and Supreme.
Nike has made efforts to associate itself with streetwear, collaborating for instance with fashion designer Virgil Abloh¡ªthe new creative chief of Louis Nike Air Max Thea Femme Vuitton menswear¡ªwho has reconstructed various Nike sneakers for highly sought-after but limited-number releases. But overall, streetwear¡¯s growth has been of more help to brands such as Vans, Supreme, and even Adidas, which has done well selling retro and casual, fashion-focused footwear, while Adidas NMD Damskie Nike still mostly emphasizes performance shoes. In fact, Adidas was the single largest gainer in the Adidas EQT Support ADV Damskie new survey.Nike and Adidas both benefit from being in the category of athletic wear, which in general remains above its historic popularity average with teens. Among upper-income females, Lululemon and leggings Nike Air Max Tavas Femme came in as the top-ranked fashion trend, a position it has held in three of the last four Piper Jaffray teen surveys. Being an activewear brand doesn¡¯t guarantee cachet with kids though. Under Armour saw its mindshare continue to Nike Air Max 95 Femme diminish.
Piper Jaffray¡¯s outlook on Nike won¡¯t do anything to reassure the www.charleedrew.co.uk company¡¯s investors, either. Despite recent reassurances from Nike that it believes its struggles in North America are over, Piper Jaffray says sentiment among teens at least isn¡¯t reflecting a broad turnaround just yet. ¡°We Nike Air Max 2017 Femme believe a return to positive regional growth could be at much lower levels than investors Nike Air Max 90 Femme Rose anticipate,¡± the report states.Nike is currently embroiled in three legal struggles, one over copyright and two over intellectual property, with massive implications for the brand¡¯s reputation and bottom line.The sneaker Nike Air Max 95 Damskie behemoth¡¯s deep pockets give it an advantage in court, but also mean it has a lot to lose. Perhaps more important for Nike, though, is what else is at stake in these lawsuits, which center on integral aspects of the brand¡¯s design: its Nike Air Skylon 2 Femme heritage, its reputation as a innovator, and its talent.
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